THE GARDEN CLUB
The Home Depot Garden Club is a community for DIY Gardeners to plan projects, discover tips and socialize with other gardening enthusiasts.
The site delivers an individualized and personalized experience through dynamic content - based on connected social networks and the user's site activity.
Original articles and projects are published each week by category though leaders and influencers.
This content is delivered through an eCRM program of regionally-targeted emails.
Social shopping lists and Plant Tags (TM) help users shop projects from the emails and site, then share their purchases, content, and completed projects.
Using geolocation and a partnership with The Weather Channel, the site's background changes to reflect the user's real time weather conditions.
Segmented emails provide a personalized eCRM relationship with location-based and seasonally relevant projects, and discounts for local The Home Depot locations.