© 2028 Jennifer Rött.

Social integration, personalized product recomendations, and social shopping make Specialized.com the one-stop destination for products, advice, and news to keep prosumers at peak performance.



Visual navigation shows off the beautiful product photography, while giving users a preview of the product. Giving visual cues and more information in the ‘Discocery’ phase helps set user expectations and reduce the number of clicks in their shopping journey.


The focus is kept on the beautiful design of products throughout the entire consumer journey. With full bleed photography featured in family pages, and large product images prominently featured in the all responsive elements of the shopping story.


It’s all about the details on the product pages. The hero is interactive, allowing the user to customize their view through multiple views, color options, and style choices. A right rail of suggested products are tailored based on the user's browsing and purchase history.