© 2028 Jennifer Rött.

MAKE EVERY MOMENT COUNT

There are a lot of moments in between moments. Moments when we are waiting, waiting to wait, stalled, in a cab, on a train, etc. At PNC, we are going to help you make every moment count.

Idea: 

Reach out to consumers in unexpected ways and give them the means to do something in whatever moment they’re in to move themselves forward in improving their financial future.

DYNAMIC DIGITAL BILLBOARD

The billboard updates with train departures, providing the utility of train times as well as useful tips to help manage your finances while you wait.

GIVE YOUR FINANCES A LYFT

For one day only, we surprised Lyft riders with free Financial Advisers in their rides. The longer the ride, the more financial advice they got. Oh, and we covered their Lyft fare.

GET A SMART START

Make the most out of the most important meal of the day - breakfast. We start you off bright and early by helping you get a head start on thinking about your finances. We provide you with a few things to ponder while you are eating your breakfast, and  Financial Fitness Quiz to take with friends. We then invite you to continue the conversation online and with our Financial Advisors.

365 BANNERS - A YEAR OF TODAYS

We’re making every day count by delivering real financial advice – every day.

Every day for one year, a new banner is served up with real advice that can make a big impact on your financial future down the road. The banners are designed in quote-card fashion to be savable, shareable, taggable, and pinnable.

AIRLINE COASTERS

We're reminding you to make the most of that downtime while you're waiting for your flight. Our helpful coasters are placed in airport restaurants and bars and remind the audience they can do something right now to improve their financial well-being. QR Code allows you to download the PNC Home Refinancing Guide to your phone