HOW I FEEL WHEN...
Through the eyes of some of our furry friends, we show our Parents and Grandparents audience that we understand the joys, the nuances, and the feelings of true parenting moments.
We took real mom quotes and turned them into shareable quote cards. We encouraged our community to share their own user generated content in response. We picked the best UGC responses and turned them into a weekly series of quote cards for share-outs and Pinterest content.
WHAT YOU REALLY THINK
The brief was to build brand engagement via twitter pols. I took it a step further and posed "What are we learning, and what are we doing with it?" We asked questions that helped us learn about our audience while driving engagement and brand awareness.
The data we get from these quick, easy-to-respond-to polls is turned into infographics for additional content and used to drive more