© 2028 Jennifer Rött.

BK SPEED COFFEE

BK Speed Coffee is exactly what it sounds like - coffee for Brooklynites, with an extra dose of caffeine. The new coffee chain needed branding from the ground up. A logo, product design, and a website.

Brooklyn Speed's signature drink is a hand-brewed, double caffeinated dark roast. The branding plays on the immediate contrast from groggy to alert that comes with the extra 'zing' in their special brew.

A STRONGER CUP OF JOE

A modern coffee concept calls for modern branding, something to stand out from the competition: high in contrast, clean, and minimal.